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Work the Web

Search engine optimization and site usability are critical factors


Sales Strategies

  • The Nose Knows

    The sense of smell has the strongest connection to the emotional part of the brain

  • Pooling Resources

    Builders in healthy housing markets work together to get the word out.

  • British Invasion

    UK natives leverage a weak dollar to buy homes here.

 
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BUILDER LivingHome 2009

BUILDER LivingHome is the latest in our annual show home series showcasing great design and innovative construction methods and products. A modular home, it is being built in a factory for final assembly on the exhibit floor of the 2009 International Builders' Show in Las Vegas.

 

Customer Satisfaction

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Open House

Leverage the power of residents, vendors and local businesses to keep costs down


 
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Builder 100

Our definitive annual report on the nation's largest home builders.

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Marketing

  • The Nose Knows

    The sense of smell has the strongest connection to the emotional part of the brain

  • Consumer Confusion

    Eco Pulse survey finds that home buyers aren't so savvy in the ways of green building.

  • Raising the Bar

    Green communities are providing builders and developers with attractive economies of scale and marketing advantages.

Options and Upgrades

 
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Marketing the Message

Builders who have made a commitment to sustainability say that their marketing efforts focus more on education than persuasion.

 

Success Stories

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    Houses on the Hill

    Attached homes outside of Manhattan have a New England state of mind.

     
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    Big Sky, Small House

    Cute condos in a western town deliver a lifestyle that’s just right.

     
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    Sliding Scale

    Flexible floor plans and an online “build your own design” feature have sparked steady sales in this inland California community.

     

Design Centers

  • The Builder Roundtable: Chicago Segment 2

    In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects...

     
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    Time for Design

    A slower pace, streamlined choices, and more education lead to higher options sales at Ryland Homes in Phoenix.

     
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    The Nationals: Special Spaces

    Before buyers spend years in a home, they'll spend critical hours in a welcome center, a sales center, or a design center. A disconnect at...